It’s the time of the year when your clients want you to brighten their homes with holiday lights. They already trust you with their landscapes, so why not their holiday lighting? Offer them something more impressive than just lights hanging from the eaves this season.
How will you create a display that is visually appealing? They will want to see it shining in the night soon, so how quickly can you professionally install it? Which LED bulbs, in which colors, will enhance the home’s appearance best?
You can answer these questions with some tips from Ewing, and with your client’s personal tastes for inspiration. To begin, take a detailed look at your client’s landscape and home.
How to light a landscape
Try to schedule your visit for after hours, as viewing the property at night will help you visualize the design. When you begin, consult with your client to learn which colors they like, or if they have a theme in mind already. If you’re starting from scratch, use the roofline with white LEDs as a baseline, and innovate from there.
Perspective is vital for a professional holiday lights display, so take some time to move around and really look at the site. You want to determine which features will be most visible from the street, and also which are most visible when inside looking out. These will become the focal points of your lighting design.
For features like a driveway, illuminate the sides using All-In-One Universal Holiday Light Stakes. Applying lights on stakes on either side of walkways or steps will create an appealing scene as well.
Some clients will prefer contrast in their display. You can satisfy this desire by integrating multiple colors in odd numbers. Ewing’s holiday lights options include red, green, blue, and pure and warm white (and purple, orange and yellow are also available by special order)—granting you numerous creative options.
How to light a home
Take the same professional approach and bring your critical eye when deciding how you will light your client’s home. First up is identifying architectural interests that give the home dimension, like the roofline, peaks and windows projecting from the roof.
Illuminating these spots, along with any large windows, doorways, arches and pillars, can create an impressive dramatic effect. You can also include greenery like wreaths, bows and garlands to enhance the home’s architecture. Ewing offers greenery options with or without LEDs that are appropriate for indoor and outdoor placement, to further customize your client’s display.
Make note of the exterior finish—is it brick, stone or siding? Including accessories like mounting clips or shingle tabs will help make installation more efficient. To light up metal surfaces like gates, fencing or rails, go with magnetic clips for C7 or C9 socket wire.
Start creating memorable displays today
As you progress in your design, remember to involve your client and welcome their input. Involving the client creates an emotional dimension to their home’s display, which will make them even more satisfied with your work.
This season, make your local Ewing store your holiday lighting resource. Drop in to learn more about Ewing’s holiday lighting and décor offerings, and take advantage of early order pricing on all lighting and holiday lighting accessories now through October 31.